The Lucky Bunny By Covert Japan And Starring Misa New -

The project is a production of , a multimedia label known for blending Tokyo streetwear aesthetics with slow-burn electronic music. Directed by the elusive artist known only as "Kaito S." (no relation to the famous composer), The Lucky Bunny was shot entirely on 16mm film in the back alleys of Shinjuku and Osaka’s hidden jazz bars.

But what exactly is The Lucky Bunny ? Is it a short film? A fashion editorial? A psychological thriller set to an ambient score? The answer is all of the above. With Covert Japan’s signature gritty-chic direction and Misa New’s arresting screen presence, this collaboration has redefined what a "music visualizer" or "branded content" can be. the lucky bunny by covert japan and starring misa new

The musical score, produced by Covert Japan’s in-house composer Dust+Chrome , mixes lo-fi hip hop beats with field recordings from pachinko parlors. The result is hypnotic, anxiety-inducing yet strangely comforting. Post-pandemic audiences have shown a hunger for content that is both ambiguous and visually sumptuous. The Lucky Bunny arrives at a time when 15-second TikTok clips dominate attention spans—yet this project asks viewers to sit with silence, to watch a full minute of Misa New walking through rain without dialogue. The project is a production of , a

In this article, we will break down the origins of the project, the unique aesthetic of Covert Japan, the breakout role of Misa New, and why The Lucky Bunny is becoming mandatory viewing for fans of avant-garde cinema and underground style. At its core, The Lucky Bunny is a 22-minute visual album (or “expanded music video”) that follows a nameless protagonist—played by Misa New—through a neon-drenched metropolis at 3:00 AM. The narrative is loose, almost dreamlike: a lost lucky charm (a small, ceramic rabbit) changes hands between strangers, gamblers, and ghosts, each interaction shifting the protagonist's fate. Is it a short film