The data was damning. A 2019 study by the Annenberg Inclusion Initiative at USC revealed that in the top 100 grossing films of the previous decade, only 11% of protagonists were women over 45. Even more shocking? The number of female leads over 45 actually decreased from 2018 to 2019. Meryl Streep famously joked that after 40, acting roles for women were either "witches or bitches."
Kidman has arguably had the best post-40 career in modern history. From Big Little Lies to The Undoing to Being the Ricardos , she produces and stars in projects that explore the messy, sexual, and powerful lives of mature women. She famously negotiated nudity clauses in her contracts not to be gratuitous, but to normalize the fact that women over 50 have bodies that are alive, real, and unashamed. The data was damning
Films like Good Luck to You, Leo Grande (starring Emma Thompson at 63) changed the conversation. The film is a gentle, hilarious, and radically honest exploration of a retired widow hiring a sex worker to experience orgasm for the first time. It treats her desire with dignity and humor. Similarly, The Last Tango in Halifax and the French film Two of Us depict late-in-life romance with the same sweeping passion usually reserved for 20-somethings. The number of female leads over 45 actually
Yeoh’s victory lap for Everything Everywhere All at Once was a watershed moment. It was a mainstream, surrealist action film that centered on a middle-aged, exhausted immigrant mother. Yeoh proved that mature women can lead blockbusters, do their own stunts, and bring the audience to tears simultaneously. She famously negotiated nudity clauses in her contracts
Furthermore, the "grey pound" (the economic power of older viewers) has made studios take notice. Films like The Best Exotic Marigold Hotel and Book Club (which is getting a sequel) routinely post surprising opening weekend numbers, proving that there is a hungry, underserved market for mature content. It is worth noting that the American industry is playing catch-up. European and Asian cinemas have long revered the mature actress. France, in particular, has never stopped venerating its older stars. Isabelle Huppert (71) continues to play sexually liberated, morally ambiguous protagonists in films like Elle and The Piano Teacher . Juliette Binoche (60) is still the go-to for romantic leads. The French culture views aging as a patina of character rather than a decay.
And that is the real headline. The matinee is over. The main feature is finally playing.