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Die Berufung der Beklagten gegen das am 05.12.2017 verkündete Urteil der 14. Zivilkammer des Landgerichts Köln – 14 O 125/16 – wird zurückgewiesen.
Die Kosten des Berufungsverfahrens trägt die Beklagte.
Dieses Urteil und das genannte Urteil des Landgerichts Köln sind vorläufig vollstreckbar. Die Beklagte kann die Vollstreckung durch Sicherheitsleistung hinsichtlich des Unterlassungsanspruchs in Höhe von 10.000 € und hinsichtlich der Kostenentscheidung in Höhe von 110 % des jeweils zu vollstreckenden Betrages abwenden, wenn nicht die Klägerin vor der Vollstreckung Sicherheit in gleicher Höhe leistet.
But the goal of is not to kill it permanently. The goal is to walk into the cave, look the beast in the eye, and realize that you are the thing the monster was afraid of.
Stop negotiating like a human. The world has enough humans. Negotiation X Monster
To master negotiation, you must stop taming the monster. You must become the monster. Before you can fight an enemy, you need a field guide. In the taxonomy of bad deals, five specific monsters hide under the table. 1. The Basilisk of Silence (The Staller) Appearance: A blank stare. Folded arms. The phrase: “I’ll need to run this by legal.” Behavior: This monster doesn’t say no. It simply fails to say yes. It uses pause as a weapon, hoping your anxiety fills the void. In the equation of Negotiation X Monster, silence is the deadliest variable. It multiplies your fear while subtracting your leverage. 2. The Kraken of Scope Creep Appearance: A simple contract addendum that reads: “Plus any other related tasks.” Behavior: You agree on a price for a boat. The Kraken rises from the depths to demand you also build a dock, a lighthouse, and a fishing rod. It drowns margins by stealth. It attacks not the price, but the perimeter of the agreement. 3. The Chimera (The Good Cop / Bad Cop Hydra) Appearance: Two email threads. One says, “We love you!” The other rejects your quote. Behavior: A multi-headed beast. One head offers flowers; the other bites your ankle. It destabilizes your reality. You cannot negotiate with a Chimera because it never has a single point of authority. Every time you cut off one demand, two more grow in its place. 4. The Wendigo of Shame (Low-Baller) Appearance: An RFP asking for a Mercedes at a Kia price. Behavior: The Wendigo feeds on your desperation. It makes an offer so insultingly low that you feel shame for having presented your real value. It preys on the starving freelancer or the growth-hungry startup. Once you feed the Wendigo (by accepting the discount), it will never stop eating your profit. 5. The Gorgon of Emotion Appearance: Tears. Yelling. The slammed laptop. The personal insult. Behavior: This monster doesn’t want a deal; it wants a victory. It turns the negotiation table to stone by introducing ego. Once the Gorgon looks you in the eye, logic dies. You are no longer negotiating price; you are negotiating pride. Part II: The Mathematics of the Abyss – Why “X” Matters In algebra, "X" represents the unknown variable. In Negotiation X Monster , the "X" is the Multiplier Effect . But the goal of is not to kill it permanently
Most negotiators treat monsters as addition problems: “If the client yells (Base 5), I will add a discount (Add 3) to reach peace (Score 8).” This is suicide. Monsters do not add; they multiply. The world has enough humans
This does not mean being cruel. It means being .
But there is a fourth fear. A primal one. It lives in the basement of every corporate headquarters and in the lizard brain of every salesperson. Its name is .