By Szulc: Macro

Szulc manufactures his cases and dials in Tiel, Netherlands (using CNC machines that typically produce medical equipment), while final assembly happens in Gdańsk, Poland. This European supply chain is unusual for a microbrand. It keeps costs higher than Chinese manufacturing but far lower than Swiss.

Before launching Macro, Szulc spent a decade designing furniture and public installations in Warsaw and Berlin. His work focused on a simple question: How little can you remove before an object loses its function? macro by szulc

If you have spent any time in online watch forums, Instagram horology circles, or boutique design blogs over the last 18 months, you have likely seen the striking, geometric dials of Macro. But what is this brand? Who is behind it, and why are collectors trading their Seikos and Orient Stars for this new player? Szulc manufactures his cases and dials in Tiel,

The short answer: No.