But look, by ’96, the papers were already saying we were a dying breed. The supermarkets had been hammering us for a decade. But you know what? I had 422 customers. Four hundred and twenty-two households that trusted me. The milk wasn't just milk. It was gold-top [Jersey cream-on-top] for the old ladies on Acacia Road. It was semi-skimmed for the young families in the new builds. And it was orange juice in the little cartons for the hangovers.

— End of Interview —

I sat down with Arthur in his greenhouse, surrounded by geraniums and the low hum of a radio tuned to Radio 4. He is 67 now, with hands that look like cracked porcelain—blue-grey veins mapping the decades of carrying wire crates in the freezing dawn. This is his story, told in two breaths: 1996, the year of his prime, and 2021, the year the electric float finally died for good. In 1996, Arthur Haliday was the unofficial mayor of the morning. He drove a blue-and-white electric Smith’s delivery vehicle—a silent, boxy ghost that glowed under the sodium streetlamps.

By Thomas Ashworth