When you create content about India, do not try to clean it up. Do not remove the traffic jam to show the temple. Show the traffic jam and the temple. Show the sabzi wali (vegetable vendor) using a QR code scanner. Show the grandma who has an iPhone.
In India, English voiceovers with Hindi idioms ("Thoda sa adjustment") perform better than pure English or pure Hindi. It reflects the Hinglish reality. When you create content about India, do not
Do not just link to a "Rice Cooker." Link to a "Pressure Cooker for Dal Makhani ." Partner with brands that understand Masala boxes, brass utensils, and Ayurvedic wellness. When you create content about India