The brand seems committed to its roots. There will be no Bad Apple app for guided meditation. There will be no celebrity endorsement deals with polished pop stars. Instead, they are partnering with punk bands, tattoo artists, and street chefs.
Enter .
represents the maturation of the combat sports counter-culture. It offers a home for the misfits, the over-caffeinated, the anxious, and the ambitious. It is a place where you learn to take a punch—literally and metaphorically—and keep moving forward. bad apple topless boxing new